![]() #Hashtag your posts well, and you’ll reach users interested in topics tangentially related to your brand. Take the inference a little further, and you realize that hashtags are an indispensable method for growing your Twitter following. Let’s work backwards: If hashtags allow Twitter users to follow posts on topics of interest, even from users whom they do not follow, then hashtags make it possible for your #hashtagged posts to reach Twitter users who do not follow you. Why should marketers (yes, you) use hashtags? Hashtags mark a crucial path between your brand and your target audience: they’re on point, on topic, and on trend for what your audience wants, exactly when they want it. Because Twitter is about what’s happening now, what people want to talk about now – and hashtags make it so much easier. It’s almost a chicken-or-egg scenario, because, while Twitter came before the hashtag (you may not find any if you search old tweets), Twitter was almost created for the sole purpose of hashtags. Instead of having to follow every news outlet and politico on Twitter, you can simply follow (or just keep an eye on) the hashtags, #MidtermElections or #Midterms. Let’s round it out with an example: Let’s say you’re interested in the upcoming U.S. But in 2007, the content game changed forever with the introduction of the Twitter #hashtag function – essentially, keywords that enable Twitter users to follow a topic or category discussion, without having to follow every user discussing that topic or category. First up, what’s a hashtag and why do they matter? Welcome to Twitter trending hashtags: #HotTopics that the Twitterverse is discussing this day, this hour, this minute. ![]() ![]() Twitter trending hashtags clue you in to what topics are hot, right now Think of Twitter hashtags as a social conversation monitor: What most interests Twitter users? More importantly, what most interests your Twitter followers (or would-be/should-be followers)? And, perhaps most important of all, what is Twitter talking about right now? (Why? Because using the right hashtags helps you get more followers, and having an ample number of genuine, engaged followers is imperative if you want to earn that coveted blue verified badge.)įor publishers (really, for everyone) tapping into trending Twitter hashtags is one of the most important things you can do to boost engagement. Whether your ultimate goal is to get verified on Twitter or you simply want to grow your Twitter following ( without buying followers), making smart use of Twitter trending hashtags is going to play an important role in your game. If the answer to any of the above is “no” or, perhaps, “I’m not sure,” then keep reading. ![]() Hey there, marketer! A few quick questions for you: Are you using Twitter hashtags correctly? Are you using them to your best advantage? Are you using them at all? ![]()
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